Website traffic is an essential engine for overall business growth. Increase your ranking, which in turn generates more traffic. Traffic can help you measure marketing practices, increase search engine trust, gain audience insights, and most importantly, attract more customers. However, when looking for ways to increase the traffic to your website, you will quickly find that the methods and ideologies are numerous.
Traffic is meaningless when your engagement stagnates and your conversion rates drop sharply. Here are 9 effective ways to increase traffic in a way that will ultimately impact your profits as well as increase the number of online sales.
Optimize your site for “searchers”
In fact, great websites are not search engine optimized – they are optimized for search engine users.But here’s the good news: search engines believe that search engine optimized websites are also fully optimized. By optimizing your website for real visitors, you are killing two birds with one stone and optimizing it for search engines at the same time.
Target keywords with long tails
High-level keywords, secondary keywords, and latent semantic indexing (LSI) terms are an important part of doing on-page SEO. Once you’ve covered it for one page, you’ll want to focus on your lengthy keywords. Longer, more specific keywords or keyword phrases may get fewer searches but have a much higher conversion value.
Write interesting educational content
Google wants to see informative and authoritative content on your website that offers readers real substance and value. Since there is no magic formula for writing successful content, it is advisable to change it from time to time.Create a catchy title that engages the reader.Change the length and shape of your content to better judge what works and what doesn’t.Make your content digestible by using images, infographics, videos, and other visual elements that break down the content and appeal to readers.
Implement backlinking strategy
A backlinking strategy is simply to link your website with another website. Using backlinks from complementary or influencer websites can help bring your business to a much larger audience while attracting qualified traffic to your website. Google uses it often and adds credibility to your business when it shows other reputable websites linking to your site.
Post blog content regularly
It’s not enough to just blog about keywords that are relevant to your employees: if you want to attract visitors to drive constant traffic to your website, you need to blog. Blogging regularly can yield huge benefits in terms of more visitors, potential customers, and even subscribers.
Make sure your site is responsive
Nowadays, more people are using their mobile devices to access the network. This means that you have to make your website accessible and visible to a number of devices. When people need to zoom in or out to see your webpage, they go elsewhere.
Google has switched to mobile indexing for the first time and will even notify you in Google Search Console if your content is not suitable for mobile phones.
Create a landing page
Landing pages are a free way to build your website and get more visitors. Landing pages typically contain the information a potential customer needs to move forward and convert. Remember to have a compelling call to action (CTA) on every page that encourages readers to take the next step. This can be anything from subscribing to a newsletter to getting an estimate to participating in a free trial.
Stay in touch through email marketing
Email marketing is alive and well and can be a very powerful tool when done right. The key to successful email marketing is finding the right balance between reaching the people on your email list with useful content without bombarding them with non-stop messages. If done properly, this can result in significant traffic growth.
Make use of Google analytics
Google Analytics is an invaluable resource that you should use regularly to increase your traffic. Use this option to track links for marketing campaigns and analyze websites, demographics, popular pages, and more. This will give you a good idea of what strategy and content is working, and which may need to be improved.
Getting traffic to your website without a plan can be difficult, but hopefully you’ve seen that it’s not necessary. With a little thought and a little hard work, there are plenty of options for any website to try, no matter what type of business you have or what audience you want to reach.
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