Social Selling Training
Sales models have evolved over time. Social Media Marketing has also evolved simultaneously. Social Selling is a combination of these two. This allows salespeople to target their buyer personas much accurately, establish a position of leadership and trust using social media networks and followers. This would help get in front of the buyers who will be inaccessible through other channels of reach-out and can get them the meetings and also engage with them throughout the buying cycle and make them buy.
Agenda of the Social Selling Training
https://www.scovelo.com/social-selling-methodology/Social Selling
- What is Social Selling
- Changing Landscape of Buyers
- Integration of Social Selling into Traditional Selling
Social Profile Makeover
Content Creation
- The expertise areas
- Types of Content – Blogs, Infographics, “How to Guides”, Videos, Landing Pages
Social Prospecting & Engaging
- Define your ideal client
- Social Media Monitoring
- How to connect, prospect and engage
- The What, Why and How’s of Content sharing
- Connecting with them on the prospects problems and your solutions
- Trigger Events in the prospects landscape
Integration with the Sales Process
- Create a prospecting plan
- Science in asking questions and Qualifying the prospects
- Engaging with prospects at multiple stages of the sales cycle
Set Targets and Goals
- Target Groups / Potential Buyers / Opinion Leaders in the industry
- Your expertise areas
- Your message and value to different target groups
- Starting sales conversations
- Best Practices on chat, email, webinar
Further reading on the topic can be found in Social Selling Methodology