Social selling is a lead-generation technique where salespeople directly interact with their prospects on social media platforms. It is a process of developing relationships as part of the sales process.
Benefits of Social Selling
Cost-effective reach out
Engaging with the prospective customer in multiple channels
Makes the salesperson build a thought leadership image
Makes the customer feel the value
Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate leads, sales or one-on-one relationships with consumers.
Listening to your buyer
- Social mediaallows brands to be incredibly targeted in their campaign communications.
- In-depth targeting options allow you to advertise to only the demographics you want to reach.
- It’s also very easy to track success rates
- And adjust campaign targeting accordingly and in real time.
- Understanding buyer persona
- Pain points
- Keyword in content strategy
- Content sharing
Identify right people
- List of prospective customers
- Ask for introductions
- Constantly connect
- Message to the connects
Position as Thought Leader
- Send the right content
- Educate your buyers
- Inform connects about happenings
- Socially engage
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Whether it’s through in-person events or online forums, communities are key to brand loyalty, awareness and overall success. A strong and engaged community will lead to improved products, learning and innovation, as well as company growth.
Keyword research is still very relevant to both your SEO process and your success with search engine rankings. Without it, you could be choosing the wrong keywords, resulting in little to no traffic to your pages.
Your target keywords need to meet four criteria — significant search volume, high relevance, strong conversion value, and reasonable competition. If any of these are missing, your SEO is likely to fizzle.
A social selling strategy is a plan you put in place to utilize social media to connect with your prospects through your content and interactions with prospects. The main aim of your social selling strategy is to convert your prospects into customers.
Blogs on Social Selling
Read more on blogs on Social Selling get more insights
Social Selling Methodology
Social selling as part of a Multi-channel approach of selling is important. This is because all your prospects will not be active in all channels. To explain this, some of your prospects will not pick up a call from unknown numbers,