Sales Enablement Training
The agenda of the sales enablement training are as follows
Overview of sales enablement
- Sales Enablement basics
- Framework for lead qualification
- Sales Enablement Vs Sales Operations
Buyer persona and their problems
- What is Buyer Persona
- A day in life of a customer
- How to position the solution
Creating content
- Creating content for buyer personas
- Planning for content
- Content in multiple formats
Aligning your teams around content
- Sales and Marketing meetings
- Agenda to be discussed
- Aligning Marketing and Sales
How to do sales enablement
- Define the sales enablement process
- Define the sales enablement structure
- Technology to align and achieve goals
Benefits of Sales Enablement training
- Marketing team produces contextual content
- Sales team will be able to close more
- The two teams work together
- Assets developed will be utilized well
- Analytics to find out what is working and what does not