A negotiation is a strategic discussion that resolves an issue in a way that both parties find acceptable. In a negotiation, each party tries to persuade the other to agree with his or her point of view. By negotiating, all involved parties try to avoid arguing but agree to reach some form of compromise.

Benefits of Negotiation

Understand customers negotiation tactics

Helps the sales team to understand the tactics and respond better

Avoid strained relationships

Helps the sales team not to strain relationships

Does not leave customers feeling bad

Helps the sales team in developing a win win situation

Sales team to sell value than the price

Helps the sales teams convey the value of the proposal

sales tam make customers understand the proposal better

Helps the sales team make the customers understand the proposal better

Our Process

A sales negotiation is a strategic discussion (or series of discussions) between buyer and seller that ideally leads to a deal being closed. The main goal of the negotiation process is to reach an agreement that’s acceptable to everyone.

Understand customers negotiation tactics

  • Ask questions. …
  • Make smart concessions. …
  • Be transparent about your dual needs. …
  • Keep the negotiation going for as long as possible.
Understand customer tactics

Understand Negotiation techniques

  • Integrative Vs Distributed negotiation
  • BATNA/ZOPA/Reservation Price
  • Win/Lose Negotiation
  • Collaborative Negotiation
Understand negotiation techniques

Avoid strained relationships

  • Talk to the Right People. …
  • Establish the Customer’s Pain. …
  • Build the Relationship. …
  • Quantify the Value. …
Avoid strained relationships

Sales team to sell value than the price

  • Think through your product.
  • Don’t lay it on thick too early.
  • Take note of what industry leaders are doing.
  • Be an educator, not a salesperson.
Sales team to sell value



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Blogs on Negotiation

Read more on blogs on Negotiation get more insights

The buyer is convinced that you are a capable organization that can solve their problems. They have asked you to submit a proposal and you have done it. They have now called you for a Negotiation.

Hello, in this video we will discuss the various Negotiation Models and Strategies. When two people meet with an intention to perform an activity or reach a goal.

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