Social Media Marketing
Social Media Marketing
The term social media marketing (SMM) refers to the usage of social media and social networks to create a brand. This is about creating contextual pieces of content for the social media channels and make the people engage with the brand .
Benefits of Social Media Marketing
Reach large audience
Ability to reach a global audience at a short time
Engage with the audience constantly
Have multiple ways to engage with the audience
Increased Brand Loyalty
Increases Brand Loyalty through constant interaction
Cost-effective outreach
Reaching a large audience at a fraction of a cost.
Increased Top of Mind Awareness
Inceased brand awareness.
Our Process
Consultative selling is a sales approach that prioritizes relationships and open dialogue to identify and provide solutions to a customer’s needs. It is hyper focused on the customer, rather than the product being sold. … Consultative selling skills help sales professionals position differentiated, compelling solutions.
Social Goals
- Brand Awareness
- Build communities
- Increase sales
- Customer services
Choice of channels and message
- Determine buyer persona
- Buyers pain pionts
- Decisions on channels
- Decisions on frequency
Choice of Content
- Message strategy
- Formats of content
- Tactics in content
- Hashtags strategy
Analysis and Refinement
- Decisions on Metrics
- Competition benchmark
- Analysis of metrics
- Refinement of strategy
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