Digital Marketing Consulting

B2B Digital Marketing Consulting

Demand Generation is an important KPI in a B2B organization. Getting people to fill the Contact Us form is the major KPI for B2B Marketers or Senior Executives. Digital Marketing has become an important Demand Generation channel and organizations have begun forming in-house teams. Lots of activities happen ranging from creating web pages, blogs, emails and social media posts. Results have begun showing up.

With the understanding that Content is the sales person, organizations produce lots of content. However, with the enormity of the content that is available on the Internet, getting your assets in front of people is pretty tough. B2B Buyers are also very pressurized with their jobs that the attention span is very low for them. So, two things are important It is important that the organization shows an image of Thought Leadership in every digital asset they produce.

The two day B2B Digital Marketing Training will focus on getting the results better from every channel by the choosing the right keywords, writing the right blogs, developing the right format of content , sending the right types of emails, analysing the reports right and constantly evolving to make the digital channels perform better for you.

Agenda of the Training

Overview of the B2B Digital Landscape

  • B2B Buyer Landscape and expectations
  • How B2B Marketers

Search Engine Optimization

  • How to decide the keywords
  • How to get found
  • Effective Backlinks using Blog Commenting

Competitors Benchmark strategies and understanding

  • Website Strategies
  • Content Strategy
  • Service offerings and Differentiators
  • Traffic producing sources

Content Strategy and Content Development Strategies

  • Your content strategy
  • Deciding what types of content to be created for what topics
  • How to ideate and develop content
  • Effective creation of Images
  • Creation and Leveraging the power of videos

Search Ads and Social Media Ads strategies

  • Choosing the keywords and creating your Adverts

Effective emailing strategies

  • Choosing your Buyer Persona and your tone
  • Writing effective emails
  • Marketing Automation Basics to effectively follow up

Establishing a Thought Leadership

  • Building Backlinks using Blog Commenting
  • Webinars
  • Blogging Strategies
  • Creating live videos of people

Taking business decisions using your Analytics

  • Analysing Google and Social Media Analytics data
  • How to interpret the data and take business decisions