Many a times we are forced to hire people when try a little bit but do not find the right people to be hired. We believe that we will be able to make things work based on the confidence we have in us as managers. Here are a few attributes of the sales person you should watch out for when you would hire

De motivated people will kill than help

Find the person who is motivated and has the fire. The people who have spent their lives complaining about what went wrong in their earlier company with no takeaways as learning for the future are the ones who will actually kill your enthusiasm on a daily basis.


Hire the person who has learnt or is constantly learning

It is unfair for you to evaluate a sales person on what he or she thinks that you as an organization can do and how do they plan to hit the numbers. However, you should evaluate them on what they have learnt in their past job. A person who has failed to even have a basic conversation in the earlier job is not a person you should deal with. Sales is all about having an ability to understand your prospects pain points and trying to articulate a high level solution and creating a first impression in the first conversation. A sales person should always be learning to improve their knowledge levels.

Hire the person who is willing to put in the hours and work

Sales is a lot of hard work. This includes prospecting, getting them to listen to you, holding the buyers’ interest, ideating with them on the multiple solutions you can offer, getting them to send a bid and closing the deal. This requires a lot of hard work. We see people putting a lot of restrictions on how they would like to work in the initial stages and not willing to commit to working hard. You should avoid these people as they will keep giving reasons as to why they have not been able to achieve their numbers but will not give solutions on what wouldhave made them work.

Hire the person after you have set expectations about the job

You should begin your interview with what you would like for this sales person to do. Many companies fail in this as they get an apprehension that the person may not join. They announce the expectations in a soft way in the beginning of the engagement or may not even let the person know. An altercation happens after a few weeks in terms of the sales person not doing what the management is expecting them to do. This is being unfair both to you as well as the employee.


As all of us know, a good, disciplined and a skilled sales team can change the fortune of the organization. Building such a good team is in our hands.

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