What is video marketing
Video marketing is a form of using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Specifically, in 2017, video will rise to the top of your marketing tactic list.
What are the benefits of a video?
A video brings a lot of benefits to the content creation strategy. The benefits are:
Brings thoughts to life
Brands need to convey a lot of thoughts to their buyer persona. The formats can be blogs, memes, infographics, quotes and videos. The videos are very powerful because the videos can get an element of personalization in the thoughts. This will make the viewers connect with the thoughts.
The buyers are also busy and may not have all the time to consume long winded forms of text. The viewers will be tempted to look at the videos because it will add a visual element and the videos will also be shorter.
A strong focus on the benefits of the products or services
The explainer videos can bring focus to the benefits of the products or services. The explainer videos can show the screenshots or the photographs of the product. The explainer videos bring in a lot of animation aspects and also lend a voice and background music. The videos will bring in the highlights of the long format text in the shortest time.
Provides a quick view into how the products look
The text formats also include the screenshots of the software or the photographs of the machines. However, the videos can demonstrate the software in action or the machine when it is made to work. The viewers get a great insight into the process and will be motivated to explore further to make a purchase
Short and conveys the message fast
An explainer video will typically be 2 to 3 minutes at best. As a marketer, you will have to convey the essence of the product or service within this timeframe. Hence, the video will lead with the benefits and the value proposition to catch the attention of the viewer. Hence the explainer videos will convey the message faster.
Provides a strong Call To Action
The videos will provoke a strong emotion with the viewers. The videos will have some strong impact with the viewers and will help them make a decision. The end of the video will motivate the viewers to take action.
video marketing software
Google likes videos because they are consumed the most by viewers. Video marketing services will actually revolutionize the entire market in the near future. So, if you’ve chosen to use video marketing to promote your brand, then you definitely need one or more video marketing tools.
Below are 10 tools selected for both new and professional users.Let us now look at some of the software tools that will help you make good videos Let us list a few of the tools in alphabetical order. They are
- Adobe After Effects
- Adobe Premiere Pro
Adobe After Effects
Adobe After Effects is the standard tool for motion graphics and visual effects.Artists and post production professionals rely on Adobe After Effects to generate visually stunning work for film, TV, video, and web.
Adobe Premiere Pro
Adode premiere pro is an Advanced Tools for Editorial Audio, Color, and Graphic – All in One Place. Editorial, Post-Production, & Approvals Can All Happen In The Same Workflow.
Animaker is a DIY video animation software. ThIs Animaker software is cloud-based, and was launched in 2014. It allows users to create animated videos using pre-built characters and templates.
Animoto makes it simple to make a video using your own photos, video clips, and text.Animoto lets you create a professional explainer video in a matter of minutes. No video editing experience necessary.
Biteable the best explainer video software for the job. With Biteable, it’s easy to give your own video that personal touch. Aside from being able to drag-and-drop your own pictures and footage to our online video editor, you can adjust the color, text, add or remove music, and fonts to fit your brand.
InVideo is one of the best-rated video editing software, according to G2 Crowd and Capterra, with a rating of 4.8/5 on both platforms. It is also used by large companies like ATT, Aspen, Microsoft, and Reuters.
OFFEO enables marketers and designers in small businesses and marketing agencies to create attraction-grabbing short video ads.Create impressive video ads, promos and social videos.It Animate Easily.
We can use these sort of explainer videos within your organization to pinpoint goals, onboard through training, and offer exceptional how-tos. For your marketing efforts, present your product effortlessly to potential clients or use it for your upcoming fundraising pitch.
Vyond’s online animation software allows your business to easily create professional animated videos for all industries in job roles like marketing, training, and eLearning. Vyond is changing the way the world communicates, one video at a time
WIDEO is a web-based animated video creation and presentation platform for SMBs, digital agencies, marketing professionals which enables users to create videos without any experience .Video is an animated online video creation platform that allows you to create, edit, and share videos online for free.
These are very useful video marketing softwares that will help your business grow and deliver high-quality results to your audience.
Video marketing undoubtedly puts all the highlights in the spotlight. Hopefully this article was useful and fulfilled your needs. If that achieves your goal, feel free to share your experiences in the comments below. Thank you very much!
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