Marketing collateral can be described as a compilation of different media types, which helps to improve the sales of a product/service. Now-a-days, companies use them to inform the potential customers about their products/services both offline and online.Generally, the type of collateral you’re using should concentrate on answering the questions as follows:
- What are the actual benefits of your product/service?
- Why should people prefer your product/service?
- What makes your product/service unique?
- How is your product/service better than your competitor’s?
Marketing collateral has been evolving over the years. Long back, to boost your marketing efforts, all you needed were a couple of brochures and flyers. Today, there are endless options. This article provides an overview of almost all of the existing marketing collateral. Let us have a look at the list of marketing collaterals below. Types of Marketing Collateral:
- Blog posts
Blog posts provide your prospects with a lot of value. They are good methods for discussing the topics in-depth. They focus on solving your prospect’s problems and can be used at every stage of the buyer’s journey.
- Biographies of your Founders and Chief Executives
The biographies of your founders and executives can be displayed on your website to inform the visitors about their success. This will help them associate the performance of your company with these leaders’ accomplishments. They can be perfectly presented to your prospects as a warranty for success.
- Case Studies
Case studies can show prospects how their existing customers benefited by using your product/service. Ensure you create a separate section on your website or blog that features all case studies.
- Company Background
More often, people do business with known people.So, inform the prospects about your company and its background and they will be more familiar with your company.
- Company Awards
Company awards demonstrate the quality work being done to prospects. Displaying them on your website will let them look into your achieved results and will convince your potential clients.
- Email Signature
As you are sending out thousands of emails per week, use your email signature as a collateral to promote your product/service. 7.eBooks and Downloadable Guides Today, eBooks and downloadable guides are considered the hottest marketing materials. People prefer free eBooks and guides as they are entertaining and educational. They, inreturn, help in gathering emails and generate leads.
- Landing Pages
A landing page is your actual website that completely focuses on delivering your marketing message, without needless distractions and links.It should include a Call-to-Action. 9.Explainer Videos Explainer videos can be used to present your product/service in an easy and understandable way. It actually helps to simplify your product’s functionality.
- Mission Statement
A mission statement provides direction to a company. It also can send out a bold, strong message to the outsiders and prospects.
- List of partners or vendors
Try to demonstrate your powerful collaborations with leaders from other industries with a list of partners. Prospects will assume that if you work with trustworthy companies, you must also be trustworthy.
A portfolio is especially interesting for the purpose of creating products/services. Add all your accomplishments till date to your portfolio.
A newsletter is typically an email that is regularly sent to all your subscribers/recipients. It should have some valuable content and interesting facts about your company.
- Press Releases
Press releases are about the newsworthy and the most important success of your company. They must be put on your website, or can also be printed and handed over directly to your prospects.
- Press Mentions/Clip File
Gather all the press mentions whenever your company is mentioned in the news and create a clip file, put it on your website, and keep updating it regularly. All these make your company trustworthy.
- Product Comparison Pages
As. There is always some comparison, ensure that the comparison of your product/service to your competitors is made easy by creating a product-comparison page. Looking superior to your competition is a huge benefit.
- Price List
Price list is the combination of the prices of all your products/services. It can be sent both in digitized and printed formats to your prospects easily.
- Testimonials and Reviews
Try and get testimonials from your existing customers who really love your product/service. Today, prospects expect to hear more of what your existing customers have to say about your product/service. Online reviews are better examples
- Product Guide or Catalog
Product guides and catalogs are helpful in describing all the facets of your products/services. They can be made available on your website. It helps in easy nurturing of your prospects into leads.
- Vertical/Industry Pages
Now-a-days, products are being used in different ways across various industries. This information can be used to create separate subpages for all of these industries.
- Sales Presentation
Sales presentations help you in selling a certain product/service by emphasizing its benefits. They must focus on solving the issues of your target audience.
Surprisingly, there are some existing businesses without having decent websites, or not at all. Apparently, an impressive and user-friendly website can serve well for your business.
- Warranty Sheet
Warranty sheets must ensure that the repairs of your customers can be made asap within a certain time period.
Brochures must be visually appealing to your prospects that they are well-designed and put out information about your business, your products/services.
A whitepaper informs its reader on a complex topic, that may be your business-related one. It is expected to be well-researched and contain some valuable information. Conclusion: It is a fact that these marketing collateral does not always need to be digital. It is important that you don’t neglect offline collaterals like brochures or flyers. In a nutshell, find the type of marketing collateral services that fits your exact needs and scenario.
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