Hidden cost – when a prospect is not qualified

What are the hidden costs when a buyer is not qualified. We spend a lot of time, effort and money as a team to make proposals. Even then, the chances of our winning is very low. Hence, the probability of losing the deal is way to high when we do not qualify. This is because, we are going to give a solution to the wrong person without even understanding what they want. The losses are lost opportunities as well as a solid waste of time of your middle and top management.