Managing sales metrics – Inside Sales Training

Managing sales metrics – Inside Sales Training

Managing sales metrics – Inside Sales Training

Managing sales teams can be got down to a science. There are many days when the salespeople may not be that keen to work or there are days when no results will come in spite of lots of work. Revenue is the end result – a result of activities done right. There are a few metrics that you can use to effectively manage the sales teams. They are:

Selling/ Talking time per day

There are many activities that the salesperson needs to do on a given day. This includes a lot of back-end activities to prepare for the meetings, emails to be sent, social media connects, proposals to be written, interacting with other departments for support, Reviews etc. The most important activity on a given day to measure is how much of time has the person spent in selling and in non-selling activities.

Constant new prospects per month

Is your sales team/person working only on existing prospects or existing customers or is the person able to generate a healthy number of new prospects? This will help you to understand the health of the sales activities to minimize the risk of having your pipe with only a few prospects.

Movement of prospects across the sales funnel 

It is understood that prospects will come and prospects will go. However, what is important is that how they move through the multiple stages of the sales funnel. If prospects stay at a specific stage for too much of time, it has to be either moved upwards or moved out.

Spending time on all stages of the sales cycle

Is the salesperson spending time only on prospecting, only on closure or on multiple stages of the sales cycle?  This will help you understand the movement of the opportunities across multiple stages of the sales cycle and will help you get a grip on the closures.

Leads coverage

Every salesperson is assigned a few zip codes or a few accounts. How many of the accounts has this person been able to do within the stipulated time is a measure of the coverage of the leads assigned to them


The obvious measure is the revenue that the salesperson has achieved over time.  This will help you to understand the efficiency of the salesperson over the year.

Average value of deal size

Your planning is a measure of the average value of deal size multiplied by the number of deals. The value of the deal determines if the salesperson is going to the right sized accounts and pitching in the right sized opportunities to help you get to the target much faster.

Opportunity win rate

This metric will help you isolate the problem in the sales process. You can determine if the problem is with the salesperson, with the sales process, with the support you are giving or with the plan that you have done to name a few

Taking care of these metrics on a constant basis and questioning your sales team on achieving these metrics will help you to manage your team. You can also make the necessary changes in the process to help your sales team achieve their targets.

Connect with ScoVelo Consulting either through the blog or through our social media channels and get the latest insights on B2B Sales and Digital Marketing. Excited to connect with you again on the next video or the next blog…


Managing sales metrics – Inside Sales Training
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