About the Founder (Consultant & Trainer)

Balaji Consults, Trains and Teaches B2B Sales & Digital Marketing

Balaji’s Employment Summary – (Until June 2013)
  • 20 Years in B2B IT Sales (12 Years as VP Sales & 2 years in Overseas Face to Face Selling between US and UAE)
  • Have run large Inside Sales teams for over a Decade to sell Software Services and Products on the phone to the US market without meeting buyers face to face.
  • Have Built and have scaled Sales teams and Sales processes from scratch multiple times.
  • First Sales employee – 3 times and have acquired the First Customer for his employers – 8 times.
  • Been an active Sales Trainer for the sales teams he was managing.
  • B2B Sales Process Consulting and Training (From June 2013 onwards..)
B2B Sales Process Consulting
Digital Marketing Services
B2B Sales Process Consulting and Training (From June 2013 onwards..)

Balaji has consulted with and have trained more than 80 B2B IT Services and Product Companies. Balaji works with:

  • Founders with a Product/Market fit | Build Sales teams and establish Sales process from scratch
  • CEO’s, Heads of Sales with established sales process | Functional Sales Training to the sales teams to fine tune their efforts and make them hands-on with the skills needed in this digital era.
  • CEO’s, Heads of Marketing and fine-tunes Digital Marketing activities to incrementally better the digital performance of multiple channels. 

B2B Sales and Digital Marketing Workshops

Years in Business
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Founders and Sales people trained
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MBA Batches taught
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National sales and DM Workshops
Services Offered

Sales Process Consulting | Sales Management Training | Inside Sales Training | Key Account Management Training | Digital Marketing Consulting | SEO | Social Media Marketing | Content Marketing | Email Marketing 

Balaji has done more than 100 workshops on B2B Sales & Digital Marketing across the country at entrepreneur forums like Nasscom, TiE, CiiE, NEN , e-cells/ e-summits of IIM(A,B,C,I) & IIT (M, G, K, I), FI, TLabs, VilCap, Forge, CIBA etc..

Early stage companies have great ideas but have a longer sales cycle because the Founders do not come in with a formal sales background. Balaji Founded (www.firstfewcustomers.com), a knowledge platform to demystify startup selling.

Balaji interviews founders and publishes the sales secrets of their early days on how they got their First Few Customers in spite of not having a product, customers, funding and they not being a sales person themselves. The platform has more than 150 interviews published so far.

TAPMI – Digital Marketing (2015 to 2018)
NIT Calicut SOM – B2B Sales & Digital Marketing, Services Marketing, Consumer Behavior, Marketing Management (2014 till date)
Great Lakes – Digital Marketing 2017
LIBA – International Marketing, Retailing, Marketing of Financial Services 2017 – 2019
Goa Institute of Management – Digital Marketing – PGDM, PGDM(HCM) – 2018
Guest Lectured on B2B Sales & Digital Marketing at IIM A, IIM C, IISc, Great Lakes, SIMS, BIM

Publishing and Media (As featured in)