You don’t need more leads. You need to generate revenue.B2B marketing can no longer afford to be in a support role. Both your company and your customers expect more from you. There is huge pressure for marketing to become the key revenue driver.

This webinar will change your mindset, your metrics and your processes to optimize your marketing for the BUSINESS OUTCOMES that matter.

Registrants will learn:

• Why the old way of doing B2B marketing is no longer working
• What is demand generation, and how to build your own strategy step-by-step
• How to run systematic marketing experiments
• How to align marketing metrics with business outcomes (revenue)
• Real-life cases from B2B fintech, marketing, infrastructure and other industries
• Live discussion about the challenges that other B2B marketers are facing