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Objection handling techniques
Objection handling is how a salesperson responds to a prospect who voices concerns during
the sales process. Whether a potential customer raises objections about pricing, product need,
timing, or any other excuse, a good salesperson must use objection-handling skills to alleviate
those concerns and move toward closing the sale.
Handling sales objections is a complex process for sales reps. There's a fine line between being
too passive and too adversarial when a potential customer shows apprehension during your
sales pitch. To help take your objection-handling skills to the next level, consider the below
tried-and-true sales tips.
“OUR PROCESS”
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